Major Retailers To Compete With Amazon’s Prime Big Deal Days

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Ace Hardware and Target plan member-focused promotions on Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days. Walmart’s announced fall deals run Oct. 5-11, while Amazon says its event will feature “Today’s Big Deals” drops three times daily. Offer terms and eligibility vary by retailer.

Ace Hardware and Target have scheduled sales for Oct. 6-7, the same dates as Amazon Prime Big Deal Days, while Walmart will run fall promotions from Oct. 5-11. The overlapping events give shoppers competing options across home goods, tools, seasonal products and other categories, though the listed discounts carry different terms and eligibility rules.

Ace Hardware’s Ace Rewards Days will run Oct. 6-7. The retailer says members can receive 15% off sitewide orders of $49 or more and earn double points on all purchases during the event. Ace also plans limited-time savings across nearly all categories; the report does not specify the full list of eligible products or exclusions.

Target Circle Deal Days are also scheduled for Oct. 6-7. The report says the event will offer deals of up to 40% off for Target Circle members. It does not provide a full product list or further details about which offers require paid membership, if any.

Walmart’s fall deals will run Oct. 5-11, extending beyond Amazon’s two-day event. Announced examples include savings of up to 40% on home upgrades, up to 25% on tools and up to 30% on Halloween items. Amazon plans to bring back “Today’s Big Deals,” with new deal drops three times daily and discounts of up to 55% or more, according to the report.

How Shoppers Can Compare Offers

The dates place several retailers’ promotions in direct competition for customers planning fall purchases. Shoppers interested in home projects, tools or seasonal goods can compare offers at Ace, Target and Walmart with Amazon’s event rather than relying on one retailer’s advertised maximum discount.

The headline percentages do not necessarily describe equivalent savings. Ace’s 15% offer requires a Rewards membership and a $49 minimum order, while Target’s reported discounts are for Circle members. Walmart’s advertised figures are maximums on selected categories, and Amazon’s reported discount ceiling applies to its deal drops. Product selection, exclusions, availability and final prices may differ.

The sales may also affect when shoppers choose to buy. Walmart’s weeklong window gives customers more time than the two-day Ace and Target events, while Amazon’s scheduled drops may make timing relevant for shoppers tracking particular products. The source material does not establish how much stock will be available or whether any retailer’s prices will be lower overall.

Retailers Align Fall Sale Dates

The promotions are timed around Amazon Prime Big Deal Days on Oct. 6-7, 2026. According to the Hardware Retailing report, Ace and Target chose those same dates for their events, while Walmart’s announced sales start one day earlier and continue through Oct. 11.

Amazon’s “Today’s Big Deals” feature was introduced during the retailer’s Prime Days in June 2025, the report says. Amazon plans to use it again for this October event, with three drops each day. The supplied report gives no broader sales results or historical comparison for these events, so it does not show whether the retailers’ overlapping dates have previously changed buying patterns.

““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””

— Kim Lefko, chief marketing officer of Ace Hardware

Offer Details Still To Come

The source report does not provide complete terms for each retailer’s sale. It remains unclear which products will qualify for Ace’s sitewide discount, what exclusions apply, or how Target’s “up to 40% off” deals will be distributed across its assortment. The full selection and availability of Walmart’s category offers are also not listed.

For Amazon, the report gives the schedule and stated discount ceiling for “Today’s Big Deals” but does not identify participating products, prices or stock levels. It also does not state whether any of the announced discounts represent the lowest prices those products have recently been offered for. Actual savings will depend on the item, its price and each retailer’s terms.

Sales Begin October 5

Walmart’s announced fall deals are due to begin Oct. 5. Ace Rewards Days, Target Circle Deal Days and Amazon Prime Big Deal Days are scheduled to start Oct. 6, with the latter three running through Oct. 7 according to the report. Amazon’s deal drops are planned three times daily.

Shoppers will be able to compare live prices and product-specific conditions once the promotions begin. The source report does not give a later update schedule or say whether retailers will add offers during the events, so the final range of deals and their availability remain to be seen.

Key Questions

When are Amazon Prime Big Deal Days in 2026?

The report lists Amazon Prime Big Deal Days as Oct. 6-7, 2026.

What is Ace Hardware offering?

Ace says Ace Rewards members can get 15% off sitewide orders of $49 or more and earn double points on purchases Oct. 6-7. Other limited-time savings are planned, but the complete terms and product list are not provided in the report.

When does Walmart’s sale run?

Walmart’s announced fall deals run Oct. 5-11. Examples in the report include discounts of up to 40% on home upgrades, 25% on tools and 30% on Halloween items.

What are Amazon’s “Today’s Big Deals”?

Amazon plans to bring back the feature for Prime Big Deal Days, with deal drops three times daily and discounts of up to 55% or more, according to the report. The specific products and prices have not been listed.

Source: rss