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Ace Retail Group announced plans to open a Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to begin in early 2027, and the company anticipates a soft opening in summer 2027.
Ace Retail Group plans to open a Westlake Ace Hardware in Fenton, Missouri, adding a seventh company-operated location in the greater St. Louis area. The store is planned for 99 Old Sugar Creek Road, with remodeling scheduled to start in early 2027 and a soft opening anticipated for summer 2027.
The planned store will occupy a freestanding building of about 12,500 square feet that previously housed a Goodwill store. About 11,000 square feet will be retail space, according to Hardware Retailing’s October 29 report. The property also has a large parking lot and access from New Sugar Creek Road.
Ace Retail Group announced the project on October 29. The company owns and operates six Westlake Ace Hardware stores in the St. Louis area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton location would extend that existing local network; the announcement does not specify its staffing levels, product assortment or operating hours.
Remodeling is scheduled to begin in early 2027. The company anticipates a soft opening in summer 2027, but that is a projected milestone rather than a confirmed opening date. The announcement identifies the site and the broad construction and opening timetable, but does not provide a final schedule.
A Seventh St. Louis-Area Store
For Fenton residents, the proposal would add a nearby hardware retailer selling products for household maintenance and projects. The site’s retail area and parking indicate the planned scale of the store, while access from New Sugar Creek Road may make it reachable from nearby parts of the community. Details about the store’s eventual services and inventory have not been announced.
The project also expands Ace Retail Group’s footprint around St. Louis, where it already operates six Westlake locations. A new Fenton outlet would give the company another local site from which to serve customers. The announcement describes the company’s intention to offer helpful service, but it does not provide forecasts for sales, hiring or the effect on other retailers.
The timing matters for residents and nearby businesses planning around the property: construction work is not scheduled to begin until early 2027, and the projected soft opening is several months later. Those dates leave time for the site to be prepared, but the announcement does not state whether additional approvals or construction milestones could affect the timetable.
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The Former Goodwill Site
The proposed store is planned for a former Goodwill building at 99 Old Sugar Creek Road. Rather than identifying a newly constructed retail site, Ace Retail Group plans to remodel an existing freestanding property. The reported building size is about 12,500 square feet, with approximately 11,000 square feet allocated to retail.
Fenton is described in the report as a suburban community of about 28,000 area residents in the greater St. Louis area. Ace Retail Group’s other listed area locations are in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton proposal would add another location to that group, though no broader regional expansion plan was included in the announcement.
The announcement was reported by Hardware Retailing on October 29, 2026. It names early 2027 for remodeling and summer 2027 for the anticipated soft opening. Those dates describe the company’s current plan and should not be read as confirmation that the store has opened or that a precise public opening day has been set.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Date and Store Details
The announcement gives an anticipated season, not a specific opening day: summer 2027 is the current target for a soft opening. It does not say how long remodeling will take, whether the schedule depends on permits or other approvals, or whether the anticipated date could change.
Other details also remain unreported, including staffing, store hours, product selection and any services the Fenton location will offer. The source does not state whether Ace Retail Group has released investment figures, projected hiring numbers or estimates of the store’s impact on competitors. The project is a planned expansion; the report does not establish that construction has started.
Remodeling Planned for 2027
The next stated milestone is the start of remodeling at the former Goodwill property, scheduled for early 2027. Ace Retail Group anticipates a soft opening in summer 2027. Further updates could clarify construction progress, the final opening date and practical details for customers, but the announcement does not give dates for those updates.
Until the company provides more information, customers should treat the summer timeline as an anticipated target, not a confirmed launch date. No opening-day events or other public plans were included in the report.
Key Questions
Where will the new Westlake Ace Hardware be located?
The proposed store is at 99 Old Sugar Creek Road in Fenton, Missouri, in a freestanding building that formerly housed a Goodwill store.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. The company has not announced a specific opening day.
When will remodeling begin?
Remodeling is scheduled to begin in early 2027. The announcement does not give a more precise start date.
How large will the store be?
The building is about 12,500 square feet, including approximately 11,000 square feet of retail space.
How many Westlake Ace Hardware stores does the company already operate in the St. Louis area?
Ace Retail Group currently owns and operates six area locations. The Fenton store would be an additional location if it opens as planned.
Source: hardwareretailing.com
